freecycle being free is a major benefit for both The Freecycle Network (TFN) and non-TFN groups. For TFN it removes the taint of being a trademark bully (aren't they supposed to be charitable?), allows members and moderators to do what comes naturally, and makes the whole freecycle arena much bigger with TFN already owning some of the choicest domain names in that space. For non-TFN groups, it removes the cloud over the word so they can breath easy and just use what is the most natural word to use. It helps re-unite the freecycling grass roots movement again so we all can focus on making the world a better place rather than beating each other up.